Sadiq.ai — Pakistan's AI-Native E-Commerce Platform

Project Overview

Sadiq.ai is Pakistan's most innovative online shopping destination, built from the ground up as an AI-native marketplace. The platform spans over 10 product categories — from Electronics and Fashion to Groceries and Health Care — and serves thousands of buyers and sellers nationwide. What sets Sadiq.ai apart is its 'Watch & Buy' feature: a TikTok-inspired shoppable video commerce experience where users discover products through short-form video and purchase in one tap. I was involved in building and scaling the platform's frontend architecture, the multi-vendor seller system, AI-driven product discovery, and the cross-platform mobile apps — creating a cohesive and performant shopping experience across web and mobile.

Key Features

• •'Watch & Buy' shoppable video commerce — TikTok-style product discovery and instant purchasing
• •AI-powered product recommendations and intelligent search with trending query suggestions
• •Multi-vendor marketplace supporting independent seller onboarding, product listing, and order fulfillment
• •Madness Deals system with countdown timers, live discount badges, and urgency-driven purchase flows
• •10+ product categories including Fashion, Electronics, Home & Living, Groceries, Baby & Kids, Health Care, and Sports
• •New Arrivals and Trending Products feeds with real-time inventory updates
• •iOS and Android mobile apps delivering a consistent cross-platform shopping experience
• •Contentful integration for dynamic banner management and promotional content
• •Comprehensive policy and support infrastructure including returns, shipping, and FAQ pages

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